Virginia Health Care Association | Virginia Center for Assisted Living

Richmond Marriott – Greater Richmond Convention Center

September 12-15, 2022

Be Inspired | Network | Learn

VHCA-VCAL’s Convention & Trade Show is the gathering and premier education forum
for Virginia’s long term care leaders.

Join us this year for a great lineup of educational sessions, networking opportunities, social events, and fundraising for VHCA PAC. After connecting in person, you’ll leave energized about your commitment to quality care and aware of the latest trends and emerging issues.

Make your plans now to attend! Take advantage of early bird pricing
by registering and paying before
August 1, 2022.

Attendee Registration

Featured Speakers

Inky Johnson

Inky Johnson

Inky Johnson, a standout college football player, sustained a life threatening, career-ending injury that paralyzed his right arm and hand. Since then, he has worked to inspire others to embrace adversity, face challenges, and live life with a greater purpose.

Mark Parkinson

Mark Parkinson

From his hands-on work at the facility level to his experience in government, Mark Parkinson is uniquely qualified to guide the nation’s largest association of long term and post-acute health care providers toward the future.

Steven Littlehale

Steven Littlehale

Steven Littlehale is an internationally known author and speaker on a broad range of health care and post-acute care topics. His experience ranges from direct nursing care to education, research and analytics, quality assurance/improvement, and consulting.

Scott Friedman

Scott Friedman

Scott Friedman is a funny, engaging keynote speaker on employee engagement and innovation, customer experience, and celebration as a strategic tool. He shares his insights on how to create a happier, healthier workplace.

Kristen Brown

Kristen Brown

Kristen Brown is an energy mastery expert who helps you get charged up even during change and stress. As a long-time (and super nerdy) researcher and overachiever, she is committed to educating herself on and sharing with you the latest insights into performance mindset, business trends, and workplace dynamics.

Schedule of Events

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Monday
9/12

10:30 am

VHCA PAC TopGolf Fundraiser (Separate registration required)

Learn more | Registration

Start Convention week with this fun event, which will raise funds for the VHCA Political Action Committee (PAC). Funds raised by the PAC are used to make contributions to legislative candidates who support the interests of long term care providers across the Commonwealth. 

This is not your traditional golf outing! Topgolf is a fun environment catering to all skill levels, including non-golfers. Come network and interact with your VHCA-VCAL colleagues!


6:30 – 7:30 pm

Welcome Reception

Come to the Welcome Reception and catch up with friends and colleagues, enjoy a drink, have something delicious to eat, and get ready for a great convention experience.

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Tuesday
9/13

7:30 am

Registration & Continental Breakfast

8:30 – 9:30 am | Keynote Session

Inky JohnsonThe Process: Embrace It. Trust It. Respect It. (NF, AL)

Inky Johnson | Author & Speaker

Inky Johnson was a three year letterman and two year captain on the University of Tennessee football team where he started as a cornerback. In his junior year he was projected as a top thirty draft pick. Unfortunately, he sustained a life-threatening, career ending injury that paralyzed his right arm and hand. From that day on, Johnson has had a burning desire to use his situation and experiences to add value to people’s lives. His words have resonated all over the world: “The one thing we all have in common  is that we will encounter adversity, but we have to decide how we respond to it. My arm  and my hand are paralyzed but my heart isn’t, my mind isn’t, my dedication isn’t, my  work ethic isn’t, my commitment isn’t.” Johnson is on a mission to serve and inspire all of us.


9:30 – 9:45 am

Break 

9:45 – 10:45 am | General Session

Mark ParkinsonThe Road Ahead for Long Term Care Providers (NF, AL)

Mark Parkinson | President & CEO | AHCA-NCAL

Mark Parkinson will give a national update on actions that have taken place in DC, how the pandemic has impacted the sector, and what we can look to moving forward as we recover from the pandemic.


10:45 – 11:00 am

Break 

11:00 – 12:15 pm | General Session

Steven LittlehaleA Business Case for Clinical Excellence (NF, AL)

Steven Littlehale | Chief Innovation Officer | Zimmet Healthcare Services Group, LLC

Occupancy and payor mix are highly correlated to assisted living and skilled nursing facilities’ outcomes. Evidence from a recent national study demonstrates a clear financial ROI as you progress to improvement in many of these key outcomes. There is a clear business case to improve not only your clinical outcomes but also the relationship between assisted living and skilled nursing. During this general session, Steven Littlehale will bring together the facility’s financial and clinical stakeholders. Clinical leadership will leave with specific steps for improving their ratings, plus the data to make a compelling business case. Financial leadership will understand that clinical improvement is an investment, not an expense.


12:15 – 1:15 pm

Lunch 

1:15 – 4:00 pm

Trade Show 

3:30 – 4:00 pm

Trade Show Reception 

5:00 – 6:00 pm

Pledge Partners’ Reception (Invitation only) 

6:00 pm

Dinner on Your Own

We have left Tuesday evening open so you can meet up with friends, customers, and business partners for dinner. Richmond’s nationally recognized restaurant scene offers plenty of options to enjoy!

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Wednesday
9/14

8:00 am

Registration & Continental Breakfast

8:30 – 9:30 am | Keynote Session

Scott FriedmanCelebrate! Creating a Culture of Celebration and Innovation in Your Facility (NF, AL)

Scott Friedman | Chief Celebration Officer | Friedman & Associates

During these crazy, uncertain times, many employees feel stressed, anxious, and fearful.  Heck, don’t we all? How do we change the narrative to look at this time as an opportunity to reflect, reimagine and reinvent ourselves, our staff and our community? It really is up to us every day to choose our attitude and help others choose theirs.Scott Freidman will explain how to create a happier, healthier, more connected facility by turning on your “GPS”- Gratitude, Play and Surprise. In this entertaining, interactive, content-rich session, you will learn how to create a culture of innovation and celebration leading to more innovative, authentic, responsive employees. Let’s celebrate what’s good in life and set ourselves and our facilities up for a healthy more positive, productive future.


9:30 – 9:45 am

Break

9:45 – 10:15 am

Annual Meeting

10:15 – 11:15 am | Concurrent Sessions

Nathan MortierAddressing Conflict Between Residents Rights and Safety (NF)

Nathan Mortier | Attorney | Sands Anderson

Residents have the right to make their own decisions about how they live, but nursing facilities are obligated to provide a safe environment and have protective oversight of resident care. When a resident wishes to make a choice that the facility would consider unsafe, how do you navigate the conflict? When does resident autonomy and choice trump resident rights? When does safety trump resident rights? In this presentation Nathan Mortier will evaluate the role of residents and their legal representatives in making decisions about health care and how they live while evaluating strategies to reduce regulatory and legal risk.

Senior Moment: Changing the Narrative on Ageism (NF, AL)

Brittany Austin | National Director of Health and Wellness | Functional Pathways

Brittany AustinThis session will help you learn about the types of ageism and the consequences they have on the physical, emotional, and cognitive functioning in older adults. Brittany Austin will focus on the impact ageism can have on residents living with dementia or other memory impairments. The healthy aging process and normal changes that occur as we age will be reviewed, as well as things that are not considered part of the normal aging process. By understanding how to recognize the characteristics of healthy aging, we will put a spotlight on ageism and the negative impact it can have on your communities’ outcomes. This includes exploring how to structure programming that is inclusive of residents at all levels.


11:15 – 11:30 am

Break

11:30 – 12:30 pm | Concurrent Sessions

Keely KentPatient-Reported Outcomes – What’s Your “PROMIS” to Clients? (NF)

Keely L. Kent, PT, DPT, RAC-CT, QCP | Vice President of Compliance and Clinical Services | Continuum Therapy Partners

Patient-reported outcomes are a key piece to the overall outcomes of an individual’s experience. Is your facility prepared and capturing the patient’s perspective on their care? Do you have PROMISE to always be their provider of choice? How will you ensure each individual understands their role in outcomes?

Matthew CobbMaintaining Calm in a Crisis:  Lessons Learned from Your Lawyers (NF, AL)

Matthew M. Cobb | Partner | Williams Mullen
Nathan A. Kottkamp | Partner | Williams Mullen

Nathan KottkampHealth care attorneys Matt Cobb and Nathan Kottkamp will discuss several thorny scenarios that can challenge even the most experienced industry executive, such as regulatory investigations, patient complaints, and involuntary discharges, and will provide proactive strategies to avoid these situations and limit liability if they occur. They will describe the typical processes for regulatory investigations, complaint response, and difficult resident management.


12:30 – 1:30 pm

Lunch

1:30 – 3:00 pm | Concurrent Sessions

The Great Eight FY 2022 Leadership & Motivation (NF, AL)

Kris MasttrangelaKris Mastrangelo, MBA, OTR/L, LNHA | President & CEO | Harmony Healthcare International

Kris Mastrangelo will outline the most current top eight areas leaders need to know to enhance quality of care and improve efficiencies and preserve/progress financial integrity and operational performance. This session will empower you to prioritize responsibilities, assess systems refinement and meet stakeholder needs while upholding the commitment to provide high quality person-centered care to the organization’s patients. The session will address the constantly changing regulatory landscape and reinforce the importance of applying evidenced-based approaches and best practices in the areas of compliance, audits, analysis, regulatory, reimbursement, education, efficiency, and survey.

Kyle ReneShields Up: Avoiding Litigation in Post-Acute Care (NF, AL)

Kyle René | Associate | Hancock Daniel

Kyle Rene will review a number of key strategies for avoiding lawsuits, or otherwise minimizing risk in the event a lawsuit is threatened or filed. This will include a discussion of why people sue post-acute and long term care providers, and how this information can be used to a facility’s advantage in minimizing risk. The session will include a review of real-world examples of facilities that “got it right” and others that “got it wrong” in implementing litigation avoidance strategies.


3:00 – 3:15 pm

Break

3:15 – 4:15 pm | Concurrent Sessions

Erin DunnThe Balancing Act: Finding Stability Amidst Uncertainty (NF)

Erin Dunn | Vice President of Strategic Partnerships | HealthPro Heritage LLC

As our industry shifts towards value-based care, skilled nursing facilities are struggling with staffing and referrals. While some providers close to all admissions amidst staffing struggles, others rush to increase census by targeting resident with lower acuity needs. The key to achieving success and sustainability can be found in adopting a strategic, balanced approach. Erin Dunn will help you explore customizable solutions through national and local trend analysis in conjunction with payment model dissection, to best understand ROI related to targeted acuity selection in the admission process. Research indicates residents with low acuity are moving towards home and community based services while present SNF payment models are aligned with high acuity and complexity.

Brittany TranDefining Metrics that Matter: How to Amplify Resident Engagement & Overall Wellbeing (NF, AL)

Brittany Tran | Customer Relationship Specialist | LifeLoop

During this presentation, Brittany Tran will discuss how to build a metrics-driven organization that has greater clarity about what drives its success. She will share the ways to use those metrics to gain meaningful insights, empower your leaders, drive greater accountability, and make it easier to understand the needs and desires of your residents. By utilizing data to provide personalized programs for your residents they will feel that their interests and needs are being catered to. Understanding resident preferences will also set your staff up for increased success and have an impact on overall resident satisfaction and wellbeing.


6:30 pm

Cocktail Reception

7:15 pm

Awards Banquet

Join us to celebrate excellence in activity programming and the outstanding achievements of administrators, nurses, and others who help make Virginia’s long term care centers places of quality care.

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Thursday
9/15

8:00 am

Registration & Continental Breakfast

8:30 – 9:30 am | Keynote Session

Kristen BrownRenew-Reconnect-Recharge (NF, AL)

Kristen Brown | Founder | Happy Hour Effect LLC

Every day you shift between multiple roles and responsibilities as a caregiver, colleague, and citizen of the world. That constant change creates an emotional rollercoaster that causes stress and energy drain that can leave you burnt out and running on empty. During this session Kristen Brown will describe your seven energy centers to renew your body and mind, reconnect you to the people and tasks that light you up, and recharge your energy so you feel less stressed amidst your caregiving, workplace, and general life duties. You will feel more optimistic in the face of challenge and regain your spark when you are drained. Brown will use her deep knowledge of holistic wellness and her personal story as a widowed mom, and more recently her journey caring for a child with a rare condition, to inspire and motivate you to embrace self-love, find moments of joy, and tap into tiny sparks of good energy throughout your day.


9:30 – 9:45 am

Break

9:45 – 11:15 am | Concurrent Sessions

Mark McDavidFive Hidden Pitfalls in Therapy Contracts (NF)

Mark McDavid | President | Seagrove Rehab Partners

Whether you are changing therapy contractors, renewing a current contract, or considering an in-house conversion, there are hidden pitfalls you should look out for to ensure that you receive the best possible contract for your facility and residents. Understanding your current contract and knowing what to negotiate can save you money and frustration. Mark McDavid designed this presentation to give you concrete recommendation to help you identify and avoid those hidden pitfalls, help providers mitigate risk, and create the best possible scenario for a facility’s future opportunities.

Brenda SprinkleDifficult Resident or Personality Disorders – A Long Term Care Perspective (NF, AL)

Brenda Sprinkle, PhD | Regional Clinical Manager | Deer Oaks

Licensed psychologist Brenda Sprinkle will focus on the prevalence of personality disorders in late life as well as the most prominent characteristics. She will discuss how to differentiate difficult behaviors from personality disorder. In addition, the presentation will focus on psychotherapeutic treatment strategies and medications used to treat personality disorders. Lastly, she will discuss recommendations for long term care staff when dealing with personality disorders.


11:15 – 11:30 am

Break

11:30 – 12:30 pm | Concurrent Sessions

Bill LeGalleeA New Approach to Teaching Patient Safety to Medication Nurses: Not Just an F-Tag (NF)

Bill LeGallee, PharmD, BCGP | Manager, Consultant Pharmacist, OCR | Omnicare

Bill LeGallee will disclose the importance of transforming how we teach and on-board staff from simple medication pass observation survival to patient safety during pharmaceutical care delivery. He will review the prevalence of medication errors in senior care at transitions of care, adverse events related to medication errors, the root causes of medication-related events, and deliberate approaches to medication safety from receiving orders and order entry to the five common pitfalls of medication administration errors. Safety topics to be discussed will include high-risk medications; look-alike, sound-alike name confusion; unsafe abbreviations; the most common drug-interactions; and how to appropriately document and report medication errors.

Denise ShopeReducing Your Liability, Exposure, & Cost (NF, AL)

Denise Shope | Risk Management Consultant | RCM&D

Perhaps now more than ever, aging services providers are experiencing the impact of disruption like never before. Organizations that have been proactive, managed risks and prepared for the disruption, are able to weather the storm and respond with resiliency. During this session, Denise Shope will present the application of enterprise risk management (ERM) principles for aging services. She will help you compare and contract enterprise risk management from traditional risk management and discuss why ERM is a good fit for aging services providers and how to design a framework for your organization.

Trade Show

Trade Show

Why make time to attend the show? VHCA-VCAL’s Trade Show is a convenient, interactive  forum where you can learn about the innovative products and services available to make sure your residents and patients receive the highest quality care.

Why exhibit? The VHCA-VCAL Trade Show is a great venue for meeting with decision makers, purchasing officers, and others who work in Virginia’s nursing centers and assisted living communities. Come make new connections and grow existing partnerships that enhance the quality and services you provide.

Reserve a Booth

VHCA-VCAL Member – $700.00 ($800.00 after July 1)
Non-Member – $1,300.00 ($1,400.00 after July 1)

Reserve a booth by August 1, 2022 for best selection.

Exhibiting Details

To help you have the best experience exhibiting, please review the following information about your booth, set up, and other details about the 2022 Trade Show.

  • Review the Exhibitor Fact Sheet, which includes important details to help you plan for September.
  • Take advantage of the opportunity to ship your booth materials to Hollins Exposition Services. in advance so your materials will be on-site when you arrive at the convention center. Details on how to do this are included in the Exhibitor Service Kit from Hollins Exposition Services.
  • Complete the online form for your Trade Show name badges and lunch order.

Pledge Partners

Pledge Partners

We are incredibly grateful our Pledge Partners, those companies, colleagues, and friends, who  demonstrate unwavering commitment to our profession. We are grateful for their ongoing support to help us safeguard and strengthen representation of the long term and post-acute care profession, to the government, media and public during the COVID-19 pandemic and beyond.

Support from our Pledge Partners makes the Convention & Trade Show and other VHCA-VCAL events possible. Interested in becoming a Pledge Partner? Contact Doran Hutchinson

Attire

Attire

Attire for the Convention & Trade Show is business casual. For your comfort, please bring a sweater or jacket as temperatures in meeting rooms fluctuate. Attire for the banquet is semi-formal dress.

Health and Safety Protocols

Health and Safety Protocols

(Updated as of August 19, 2022)

The CDC recommends use of COVID Community Levels to determine the impact of COVID-19 on communities and needed prevention steps. Take precautions to protect yourself and others from COVID-19 based on the COVID-19 Community Level in your area.

In summary, the CDC recommends staying up to date with vaccines and testing if you have symptoms. Further, it says people may choose to wear a mask anytime. (Note: Community Transmission levels are provided for healthcare facility use only.)

Given that providers are covered under the CMS vaccine mandate and most of our associate members are also vaccinated, VHCA-VCAL’s updated safety protocols are*:

1. We will not require proof of vaccination or otherwise ask about vaccine status.
2. Masks will be encouraged but not required. Per CDC guidance, masks should be worn indoors in public when the COVID-19 Community Level is High. We ask that anyone not vaccinated please wear a mask.
3. Meetings held on-site at a long term care facility must follow the host facility’s protocols.

*Subject to change.

Our goal is always to keep our event attendees healthy and safe. As a precautionary measure, VHCA-VCAL asks attendees who are sick and/or have active symptoms of fever, cough, or shortness of breath to please refrain from attending our events for the benefit of all concerned. Attendees who must refrain from participating in an event due to exposure/illness for which registration has already been paid may contact Doran Hutchinson to discuss cancellation options.