Accommodations
The Hotel Roanoke & Conference Center
110 Shenandoah Avenue, NE
Roanoke, VA 24016
As of June 12, a limited number of rooms in the VHCA-VCAL room block at The Hotel Roanoke may be available.
For reservations, book online. The guest room rate for the VHCA-VCAL room block is $199/night.
- The room reservation deadline is August 20, 2025.
Liberty Trust Hotel
101 S. Jefferson Street
Roanoke, VA 24016
For reservations, book online. The guest room rate for the VHCA-VCAL room block is $199/night.
- The room reservation deadline is August 15, 2025.
Hampton Inn and Suites by Hilton Roanoke Downtown
27 Church Avenue SE
Roanoke, VA 24011
Book A Room
For reservations, book online. The guest room rate for the VHCA-VCAL room block is $194/night.
- The room reservation deadline is August 14, 2025.
- Parking: $8 per car per day.
Please note that VHCA-VCAL does not contract with third party agencies for our room block. You should disregard any messages from third party companies claiming to represent or be affiliated with VHCA-VCAL. Use the links on this page to book your room for Convention.
Parking at The Hotel Roanoke & Conference Center
- Self-Parking: $18.00
- Valet Parking: $28.00
- Daily Self-Parking: $6.00 – $12.00
Attire
Attire for the Convention & Trade Show is business casual. For your comfort, please bring a sweater or jacket as temperatures in meeting rooms fluctuate. Attire for the banquet is semi-formal dress.