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Virginia Health Care Association | Virginia Center for Assisted Living

Hospitality Refers to Qualities of Personnel, Not Just Amenities

Hospitality Refers to Qualities of Personnel, Not Just Amenities

The December edition of Provider reports on various assisted living communities, including Retirement Unlimited, Inc.’s Paul Spring Retirement Community, which “seek to balance the two concepts of hospitality – amenities and personal – as they aim to attract and serve a growing wave of seniors looking for the right facility.” The article explains how Paul Spring puts hospitality at the center of everything it does and describes the RUI University, a life-long learning program for residents and the broader community.

“What makes us different? It’s not necessarily a dining room, or the food on the table, or the bus that we take residents out on,” says Ray Tate, executive director Paul Spring, one of 62 assisted living facilities in Fairfax County alone. “It’s us,” he answers. “We, the people, are the ones who make this community different. It has to start with us.”

In 2017, RUI renovated Paul Spring with the addition of a memory care wing and enhanced amenities such as a wellness program, concierge services, and an ambassador program to acclimate and introduce residents into the community. Tate emphasizes that all such amenities rest on a strong foundation of personal hospitality, such as courtesy, empathy, attentiveness, and friendliness.

“Our values are all centered around providing the best hospitality possible,” he says. “It’s how we treat the residents. It’s how we offer them the service they deserve.”

The article also features extensive comments from VHCA-VCAL members Doris-Ellie Sullivan, president of RUI; and Beth Kolnok, RUI corporate director of communications and public relations.

Read the full article: Assisted Living Brings Meaning to Hospitality (providermagazine.com, December 2019)

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