Exhibit at the 2026 Trade Show
VHCA-VCAL hosts the premier gathering of long term care professionals in the Commonwealth. These individuals want to learn what innovations and advances can benefit their residents, patients, and employees.
We invite you to exhibit with us this fall. The VHCA-VCAL Trade Show is a great venue for meeting with decision makers, purchasing officers, and others who work in Virginia’s nursing centers and assisted living communities.
Schedule of Events | Tuesday, September 15, 2026
Hilton Norfolk The Main | Norfolk, VA
- 8:00 am – 12:00 pm | Exhibitor Set-Up
- 12:15 pm – 1:15 pm | Lunch
- 1:15 pm – 4:00 pm | Trade Show
- 3:15 pm – 4:00 pm | Trade Show Reception
- 4:00 pm – 6:00 pm | Exhibitor Breakdown
*No other events are scheduled during the Trade Show to ensure show attendance.
Why Exhibit?
- Strengthen your relationships with existing customers
- Showcase or introduce products or services
- Discover more potential customers
- Learn about current trends and developments
- Connect face-to-face
- Because your customers are here!
Based on 2025 attendee demographics
THE MAIN reasons to be part of the 2026 Trade Show!
- Access to decision-makers. Get in front of Virginia’s long term care leaders: the people who shape care and choose your solutions across the Commonwealth.
- Reach the majority of the market. Connect with a concentrated audience of nursing home and assisted living professionals all in one place, one day, one powerful opportunity.
- Build meaningful relationships. Move beyond introductions. Strengthen existing partnerships and spark new ones through real conversations and high-quality interactions.
- Enjoy valuable facetime. No competing sessions. No distractions. Just a high-energy exhibit hall designed to drive traffic and results.
Description of Standard Exhibit Spaces
All booths are 10’ wide by 8’ deep. Each booth includes:
- 8’ high pipe and flame-resistant fabric backdrop.
- 3’ high pipe and flame-resistant fabric side rails.
- Carpeting.
- Booth sign with your company name.
- One 6’ draped table and two chairs.
- Additional furnishings will be available, at an additional charge, through HOLLINS Exhibits if desired. Information about this will be included in the Exhibitor Services Kit, which will be sent to contracted exhibitors no later than August 1.
- Support service from VHCA-VCAL staff and Convention and Trade Show committee members.
- Lunch for two exhibitors. You must pre-register to reserve your lunches. (Additional lunches may be purchased.)
Exhibit Space Rates
- VHCA-VCAL Member – $925 ($1,025 after July 1)
- Prospective Member – $1,725 ($1,825 after July 1)
Reserve a Trade Show booth by July 1, 2026 for best selection. See full contract details, cancellation policy, and important notices on the booth reservation webpage.
2026 Exhibiting Details
- Full details will be provided to contracted exhibitors no later than August 1.
Important Notes
- Every exhibitor who contracts for booth space prior to July 1 will be profiled in the VHCA-VCAL Buyer’s Guide, a supplement to our Membership Directory.
- The use of sound devices, megaphones, loudspeakers, or undignified methods of attracting attention is prohibited where such methods interfere with other exhibitors. VHCA-VCAL retains the right to ask you to discontinue or prohibit any such activity.
- Non-exhibiting vendors and non-registered attendees may not walk the Trade Show floor. VHCA-VCAL retains the right to require any individuals violating this policy to vacate the Trade Show floor.
- Take advantage of additional promotional opportunities by signing on as a sponsor. We offer a range of options at various levels to help your company stand out. Contact Doran Hutchinson at (804) 212-1692 for more information.
- Information about the VHCA-VCAL room block at the The Hotel Roanoke & Conference Center will be released this spring.
- VHCA-VCAL does not endorse nor contract any third-party room reservation companies. All reservations will need to be made directly with the hotel.
