We have developed a new Social Media Toolkit for members. The toolkit includes tips and guidelines for using social media and additional resources like tips on finding great content. We encourage you to share these resources with your marketing and admissions staff.

Social media has become prevalent in society and can be useful when it comes to advocating for long term care, your company, or facility. Using social media to market for healthcare can help to inform not only patients and families, but the public as well.

The toolkit includes information about:

• Training your staff
• Tips for social media
• Finding and producing content
• Addressing negative social media comments and viral posts
• Information on how to set up and manage your Facebook, Twitter, and Instagram accounts, as well as advice on managing Google and Yelp reviews