For Immediate Release: July 1, 2019
Contact: Amy Hewett amy.hewett@vhca.org

Medical Facilities of America CFO Selected for National Leadership Program

Novel Martin to Join Future Leaders of Long Term Care in America Program

Roanoke, VA – Novel Martin, Chief Financial Officer at Medical Facilities of America (MFA) has been chosen by the American Health Care Association and the National Center for Assisted Living (AHCA/NCAL) as a future leader in long term and post-acute care (LTPAC). After a competitive review process, Martin was chosen as one of 40 long term care professionals selected from across the country. Martin will join the association’s Future Leaders program, a year-long program that offers training and guidance for LTPAC professionals.

“Novel has a tremendous knowledge and passion for long term care. He has used that experience to tackle tough issues on behalf of MFA and the association. He always puts the residents and patients first in his thinking, which always produces positive results,” said Keith Hare, VHCA-VCAL President and CEO.

Prior to serving as Chief Financial Officer at Medical Facilities of America, Martin served as Senior Manager of Assurance Services at KPMG, where he provided services to a variety of clients throughout the Commonwealth of Virginia primarily in the health serves field including: nursing homes, integrated health delivery systems, community hospitals, institutional pharmacies, pharmaceutical distribution and biotechnology companies.

“I’m honored to be a part of the AHCA leadership development program,” said Novel Martin, Medical Facilities of America CFO. “I’m excited to be able to learn and work alongside other professionals from across the country to benefit both VHCA and AHCA.”

Martin holds a master’s degree in business administration with a concentration in finance from Virginia Tech and a bachelor of science degree in accounting from Radford University. Martin resides in Roanoke, VA.

Since 2004, AHCA/NCAL has hosted LTPAC professionals in the Future Leaders program. Selected participants both demonstrate leadership potential and represent the interests of both state and national long term care providers. The year-long program covers the latest theories and practical applications in quality management, customer satisfaction, and leadership. The program kicks off with a two-day symposium held each year in Washington, D.C. This year’s symposium will take place September 24 – 26, 2019. 

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For Immediate Release: August 6, 2018
Contact: Amy Hewett amy.hewett@vhca.org

Front Royal Woman Selected for National Leadership Program

Crystal Larson of Lynn Care Center to Join Future Leaders of Long Term Care in America Program

Front Royal, VA – Crystal Larson, Administrator at Lynn Care Center at Warren Memorial Hospital. has been chosen by the American Health Care Association and the National Center for Assisted Living (AHCA/NCAL) as a future leader in long term and post-acute care (LTPAC). After a competitive review process, Jackson was chosen as one of 40 long term care professionals selected from across the country.  Larson will join the association’s Future Leaders program, a year-long program that offers training and guidance for LTPAC professionals.

“Crystal will get to share her wealth of knowledge about long term care with leaders from across the country and then share with VHCA-VCAL what she learns from the Future Leaders experience,” said Keith Hare, VHCA-VCAL President and CEO.  “We are excited she gets to participate in this opportunity.”

“At AHCA/NCAL we are always searching for the future leaders of our profession. After a thorough review, we have selected Crystal Larson as one of our future leaders,” said Mark Parkinson, President & CEO AHCA/NCAL. “Crystal has already made a positive impact on the lives of older people in their community and we are excited to be a part of their future.”

In describing her desire to participate in the program, Larson noted her 18 years of experience in a variety of roles in the long term care sector. “I am looking forward to this experience so that I can share my knowledge with my organization and VHCA,” Larson said. Prior to serving as Administrator at Lynn Care Center, she served as Administrator of the Extended Care Unit at Hampshire Memorial and Consultant Administrator for War Memorial Hospital Extended Care Facility, where she led the facility’s efforts to improve the overall resident satisfaction from 17 percent to 95 percent excellent. Larson also worked for American HealthCare, LLC in roles including administrator, director of rehabilitation, and marketing and admissions. 

Larson began her career in LTC in occupational therapy. She holds a bachelor’s degree from Old Dominion University in health science. She and her husband Anthony reside in Wardensville, WV.

Since 2004, AHCA/NCAL has hosted LTPAC professionals in the Future Leaders program. Selected participants both demonstrate leadership potential and represent the interests of both state and national long term care providers. The year-long program covers the latest theories and practical applications in quality management, customer satisfaction, and leadership. The program kicks off with a two-day symposium held each year in Washington, D.C. This year’s symposium will take place September 26 – 28, 2018. 

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For Immediate Release: June 28, 2018
Contact: Amy Hewett amy.hewett@vhca.org

Five VHCA-VCAL Members Earn National Awards for Quality

Richmond, VA – Five provider communities in Virginia have been recognized with national awards for demonstrating their dedication to improving quality of care for residents and patients in long term and post-acute care under the AHCA/NCAL National Quality Award Program.

Riverside Convalescent Center – Mathews has earned the 2018 Silver – Achievement in Quality Award. Riverside Convalescent Center – Mathews is among only 166 skilled nursing care centers and assisted living communities in 36 states recognized for commitment to quality care across the country this year.

“Riverside Convalescent Center – Mathews has shown its strong commitment to a culture of continuous improvement in the quality of care for their residents and patients,” said Virginia Health Care Association Virginia Center for Assisted Living (VHCA-VCAL) President and CEO Keith Hare. “VHCA-VCAL applauds them for their efforts.”

Four new members join the ranks of the AHCA/NCAL National Quality Award winners in 2018 earning their Bronze-Commitment to Quality Awards for their dedication to quality care. VHCA-VCAL offers its congratulations to the following:

  • Seaside Health Center at Atlantic Shores, Virginia Beach
  • Sunrise of Countryside, Potomac Falls
  • The Colonnades, Charlottesville
  • The Jefferson, Arlington

“These centers’ commitment to quality improvement is a testament to the dedication of their staff to the care of their residents and patients,” added Hare. “VHCA-VCAL is proud its members continue to lead the way as one of the states with the highest percentage of their members who have received quality awards.”

In total, 521 long term and post-acute care providers in 50 states were recognized for Bronze- Commitment to Quality Care in 2018.

VHCA-VCAL now counts 54 active Quality Award recipients among the membership: 1 Gold – Excellence in Quality, 10 Silver – Achievement in Quality, and 43 Bronze – Commitment to Quality.

About the AHCA/NCAL National Quality Awards Program

Based on the core values and criteria of the Baldrige Performance Excellence Program, AHCA/NCAL’s National Quality Award Program challenges member providers to achieve performance excellence through three progressive levels—Bronze, Silver, and Gold. At the Silver level, members develop and demonstrate effective approaches that help improve organizational performance and health care outcomes. 2018 recipients of the Silver award can now advance in further developing comprehensive strategies that meet the criteria required for the Gold – Excellence in Quality Award.

The awards will be presented during AHCA/NCAL’s 69th Annual Convention and Exposition in San Diego, California, October 7-10, 2018.

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