Skip to content Accessibility tools
Virginia Health Care Association | Virginia Center for Assisted Living

Law Firm Continues to Run Ads

Law Firm Continues to Run Ads

Member centers continue to be targets of attack ads run in papers across the state by a Florida-based plaintiffs’ firm. The second round of ads began October 10, approximately four weeks ago. The duration of the first campaign was four weeks, running from July 10 to August 2. Altogether 79 centers have been targeted in 57 ads. 

As a reminder, if your center is the subject of an ad, or if you see an ad in one of your local papers, please scan and send a copy to Amy Hewett, Vice President of Strategy and Communications.  We are filing complaints to the Virginia State Bar for each ad, as well as submitting letters to the editor to each paper that runs an ad.  

Use the Attack Ad Toolkit for additional resources to help your center respond to the ads. The toolkit includes sample letters to the editor that staff, families, or residents could tailor to submit their own letter.