Twitter is becoming more popular with businesses to promote their brands and build relationships. Twitter, like Facebook, has numerous benefits when it comes to a business page. It is also a great platform to connect with legislators.

How to Create a Twitter Business Page

  1. Go to Twitter’s website and sign up to create a page. It will take you through the steps to complete your page by asking you a few questions such as name, email, password, and Twitter handle (which is your username and how people will search for you).
  2. Then, you can add details by clicking “Edit Profile.” You can add a profile picture and a header picture. You can add a bio describing your business, your location, and a link to your website.

How to Schedule Content on Twitter

  • Click on your logo (avatar/profile picture) in the upper right corner of the Twitter webpage.
  • In a drop-down menu, click “Twitter Ads.”
  • In the top left corner, click the “Creatives” drop-down menu and select “Tweets.”
  • Click “Promoted-Only Tweets” and another drop-down menu will appear.
  • Select “Scheduled Tweets” and in the top right corner, click “New Tweet.”
  • Compose tweet. Before you click “Tweet,” click down arrow to the right of “Tweet” and schedule for a specific time.

Tips for Your Twitter Business Page

  • Twitter accounts should be checked at least once a day. Twitter accounts should provide frequent updates and quick responses.
  • Keep tweets short. Insert pictures and hyperlinks to convey your message.
  • “Twitter Report Card,” found on account home, shows statistics tracked from month to month, such as visits to your profile, top tweet, total tweet impressions, and more.
  • Tweet activity dashboard includes metrics for every tweet, such as the number of impressions and engagements, profile visits, and replies from each individual tweet.
  • Audience insights dashboard provides information about the people who follow your page (including interests and demographics) and the option to track follower growth.
  • Quick Promote: share your best tweets with a relevant audience in just a few clicks
  • Promote Mode Option: flat-rate subscription ads automatically promote your account and tweets.
  • Targeting options: keyword, tailored audience, geography, followers of relevant accounts, etc.
  • Applications such as TweetDeck or Hootsuite can help you monitor your Twitter page.
  • Advertise on Twitter:
    1. Choose target audience
    2. Amplify your message and get discovered
    3. Set a budget and pay for what works: you only pay when users follow your account or retweet, like, reply, or click on your promoted tweet: there is no minimum spending required, and you can start or stop at any time.

How to Reach Out to Legislators Via Twitter

Twitter is a popular outlet that legislators use to share information and communicate with their constituents. Here are some good tools that are available to locate legislators and communicate on Twitter:

  • tweetcongress.org. Using this website, you can choose your state, use keywords, or specific dates to find twitter handles to contact legislators and to see what they are tweeting about. You can also find their pages on Twitter, @tweetcongress
  • Tweet at legislators to follow-up or thank them after a meeting.
  • Most General Assembly members include links to their Twitter (and other social media channels) on their personal websites. You can easily find these by Googling.

Additional Resources